United Health Care opens first 'health care city'

UnitedHealthcare launched Health Care Lane, the first “Health Care City,” in Maryland and Virginia in September. Health Care Lane is a giant replica exhibit of a small town that enabled UnitedHealthcare customers and brokers to better understand health benefits at events in Bethesda and Hunt Valley, Md. and Reston, Va. The town is a real-life adaptation of www.healthcarelane.com , a virtual city that UnitedHealthcare launched last year.

As hundreds of guests traveled through the city, they visited the pharmacy, fitness center, wifi café, biometric screening kiosk and much more. Townspeople represented various parts of the health care system and demonstrated how customers can use their benefits more effectively to fit their families’ needs. The event timing was particularly useful as millions of area residents are making important decisions about their health insurance plans this fall. After starting in the Baltimore/Washington, D.C. metro regions, Health Care Lane will be featured in various cities throughout the U.S.

Above (left to right): Seung Baick, Regional Marketing Director; Jim Cronin, Chief Executive Officer; and Steve Reidy, Vice President of Small Business Sales & Account Management; UnitedHealthcare of the Mid-Atlantic.  From left to right: Ryan Gregoire Cope, Account Executive; Ernest Jenkins, Account Executive; and Ray Murphy, General Agent Sales Manager; UnitedHealthcare of the Mid-Atlantic.  Irene Myers-Thompson, Regional Wellness Director, UnitedHealthcare of the Mid-Atlantic

 From left to right: Steve Reidy and Tammy O’Hare, Vice Presidents of Small Business Sales & Account Management; UnitedHealthcare of the Mid-Atlantic

 Kristin Lesniewski, Field Account Manager, UnitedHealthcare of the Mid-Atlantic