Bethesda, Md. – Van Eperen & Company (VE & Co., www.veandco.com), a woman-owned small business specializing in customized communications that achieve renowned results, was recently honored with an Award of Merit for a highly successful client media relations plan by the International Association of Business Communicators- DC Metro (IABC/DC Metro) chapter. The honor is VE & Co.’s fifth Silver Inkwell honor.
“Considering the 40 percent increase in award submissions this year, we’re proud that the acknowledgment highlights VE & Co.’s ability to think creatively to develop effective media relations plans that helps organizations raise their visibility and boosts their bottom line,” said Laura Van Eperen, CEO.
The award-winning media relations plan was developed for Payroll Network, the leading local provider of payroll processing and human resource services to companies in Washington, D.C., Virginia and Maryland. The media relations plan took a proactive approach to reaching Payroll Networks audiences, yielding a 32 percent increase in attendance at Payroll Network’s event. VE & Co. achieved 73 media placements over a six-month period with an estimated reach of 83 million people. The increased company awareness , in part led to new leads for the sales team and more website traffic.
“Van Eperen & Company has been a major part of our company’s growth this past year,” said George Whitehouse, senior vice president of Sales and Marketing at Payroll Network. “In addition to helping us create greater awareness of our firm, they have helped us strategically communicate about our competitive difference and be able to successfully compete and win against the larger national payroll providers in our market.”
With nearly 600 members, IABC/DC Metro is the largest IABC chapter in the United States, and the second largest in the world. The organization consists of a diverse group of communicators who work in the public and private sectors as consultants, independent business owners, and corporate staff in such diverse fields as marketing, advertising, corporate communications, government relations, human resource communications and shareholder relations. With 150 entries this year, the Silver Inkwell Awards are the organization’s signature program for peer recognition of outstanding work in several categories. Other honorees included Northrop Grumman, Booz Allen Hamilton, the Maryland Lottery, the Transportation Security Administration and Holy Cross Hospital.
About Van Eperen & Company Van Eperen & Company is an award-winning marketing and communications consulting firm that provides strategic counsel to public and private organizations. VE & Co. is a woman-owned MBE and MDOT-certified business and authorized to provide professional services to the government through the GSA schedule. Founded in 2004 to deliver exceptional results to clients, the company holds steadfast with its commitment to exceed client expectations, while keeping ethics and social responsibility at the forefront of every endeavor. For more information, contact Laura Van Eperen at laurav@veandco.com or (301) 581-7298, or visit www.veandco.com.
PICTURE: Above: Jennifer Strohm (left), Vice President of VE & Co., and Lizz Durante (center), Vice President of Marketing for Payroll Network, accept the IABC/DC Metro Silver Inkwell award from Dr. Mark Drapeau (right), Director of Public Sector Social Engagement at Microsoft, who was the speaker at the Silver Inkwell gala.
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